In a unique move, the Times Organ Donation Drive (an initiative by Times of India) felicitated some of the corporates who have been supporting the cause of organ donation in India. This was the first time in India that such a felicitation was done on any platform.

Times Organ Donation Drive is an initiative by The Times of India, in partnership with Kokilaben Dhirubhai Ambani Hospital, to create awareness on organ donation, encourage people to sign up as organ donors and to influence policy. The felicitation ceremony was held on 3rd September, 2021 at Kokilaben Dhirubhai Ambani Hospital and it was also made virtual through Zoom for the participants who could not attend the face-to-face ceremony. Ms. Sonali Bendre Behl (Actress) was the Guest of Honour.

Some of the corporates felicitated during the ceremony were Dalmia Bharat Limited, Edelweiss Tokyo Life Insurance Co. Ltd, Ethos Watch Boutique, Sanofi Healthcare Pvt Ltd, SBI Foundation, Tata Trusts, Verma Medicine Research Trust, Worley Services India Pvt Ltd, Willis Towers Watson India Pvt Ltd, Ganesh Housing Corporation Ltd, Prakash Asphalting's & Toll Highways (PATH) India Ltd. Many of these corporates have been partnering with NGOs for many years helping raise public awareness, train medical and paramedical staff in making organ donations happen in their hospitals, starting work in newer states or simply supporting innovative ways to raise public consciousness in organ donation – like the Angdata Smarak in Jaipur (the first of its kind public art installation in organ donation).