MOHAN Foundation’s project “Gift Hope, Gift Life”, supported by SBI Foundation wins Gold at the SKOCH CSR Awards
Earlier in 2018, MOHAN Foundation launched the ‘Life Before Ashes’ campaign, aimed at spreading a poignant yet hard hitting message –‘What has now become ashes, could have been another person’s heart or kidney, if only the organs were donated’. The Foundation created a set of art installations of human organs to highlight this urgency and set the public thinking about organ donation. The human organ installations, in the shape of a heart, kidney, liver and eyes were made from a mix of real human ashes and mud from the graves and have been on display at malls and hospitals all across India.
At the Big Bang Awards 2018, organized by the Advertising Club Bangalore on 28th September 2018 at the Ritz Carlton, Bengaluru, the campaign was recognized as the ‘Creative Campaign of the Year’, while also winning 3 Gold, 3 Silver and 2 Bronze metals in various other categories.
At the Abby’s 2018 organized by the Advertising Club Mumbai during 5-7th April 2018 at Grand Hyatt, Goa, it won 2 Gold metals along with 7 Silvers, featuring across a large number of categories including Print, Print Craft, Out of Home, Ambient, PR, Branded Content as well as Integrated. It also won 2 Golds at the Outdoor Advertising Convention Awards 2018 at Renaissance, Mumbai on 28th July 2018.
On 19th September 2018, MOHAN Foundation’s project ‘Gift Hope, Gift Life – Augmenting deceased organ donation program in India’, supported by SBI Foundation, was conferred the SKOCH CSR GOLD award 2018 (Top Category), at Delhi. The CSR support lent by SBI Foundation and the commitment shown by its top management were highly appreciated. The highlights of the project were the lives that were saved through the Organ Donation Toll Free Helpline, through training of transplant coordinators, doctors, nurses and surgeons.
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- Keywords: life before ashes,SKOCH , human organs,Big bang awards,Abby's awards