On 12th February, 2025, during the third One Day International (ODI) between India and England at the Narendra Modi Stadium in Ahmedabad, over 22,000 people volunteered to donate their organs in a single day, marking a watershed event in Indian organ donation awareness.

The mass pledge was part of the campaign 'Donate Organs, Save Lives' - an initiative by the Board of Control for Cricket in India (BCCI) and the International Cricket Council (ICC), supported by Ahmedabad's K D Hospital.

The campaign went full-throated only after the ICC chairman Jay Shah made the announcement on social media accompanied by a promotional video of great Indian cricketers appealing to fans to pledge their organs. According to a BCCI release, the campaign set new benchmarks, with both teams wearing green armbands in support of the initiative.

Transplant recipients, Deepti Vimal Shah (received a kidney transplant) and Gunjan Umang Dani (received a lung transplant), accompanied the team captains Rohit Sharma and Jos Buttler for the toss and added gravity to the armband campaign.

By leveraging the widespread appeal of cricket and the extensive media coverage of a high-profile international match, the campaign has effectively brought the life-saving significance of organ donation into the public consciousness.