Indian Transplant Newsletter Vol. 12 Issue NO.: 39 (Jul 2013 - Oct 2013)
Print ISSN 0972 - 1568

The Times of India 'I Lead India' campaign on Organ Donation

Indian Transplant Newsletter.
Vol. 12 Issue NO.: 39 (Jul 2013 - Oct 2013)
Print ISSN 0972 - 1568
Print PDF


Every year Times of India (TOI) initiates a nationwide campaign which focuses on socially relevant issues. In 2013 they launched the 'I Lead India' campaign. It was a week long campaign that started on 29th July 2013 and ended on 6th August 2013, which was marked as Organ Donation Day by TOI.

TOI partnered with four Non-Governmental Organisations (NGOs) in the country working in the field - MOHAN Foundation Shatayu, Gift your Organ and Gift a Life. In one week the newspaper published 15 articles about organ donation in all its editions across the nation. 

Apart from the print media, their website also carried these articles. Also, in the same week TIMES NOW, a 24 hour English news channel, broadcast 4 to 5 stories on organ donation.

 

At the end of the campaign more than 50,000 people pledged their organs by registering for a donor card on one of the partnering NGOs' website or through the I Lead India website.

In addition, pages were created on Facebook and Twitter. On the designated Organ Donation Day there was a live online 'Question and Answer' session. Representatives from all the partnering NGOs actively participated and answered the queries of hundreds of users. 

 

MOHAN Foundation's toll free organ donation helpline number (1-800-419-3737) was widely circulated in the print, broadcast and new media. The Foundation received 1705 calls from various corners of the country in one week.


To cite : Shroff S, Navin S. The Times of India 'I Lead India' campaign on Organ Donation. Indian Transplant Newsletter Vol. 12 Issue NO.: 39 (Jul 2013 - Oct 2013).
Available at:
https://www.itnnews.co.in/indian-transplant-newsletter/issue39/The-Times-of-India-I-Lead-India-campaign-on-Organ-Donation-619.htm

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