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Zindagi Express - Edelweiss Tokio Life Insurance's Organ Donation Awareness Campaign Reaches The Heart Of India - Bhopal |
A 3-week long campaign called “Zindagi Express” with the theme 'Pass it on' was unveiled by Edelweiss Tokio Life Insurance (ETLI) on January 5, 2023. This was the fourth consecutive year that MOHAN Foundation and Edelweiss Tokio Life Insurance had collaborated to spreadhead the cause of organ donation. As part of the campaign, two canters named 'Zindagi Express' started their journey from Hyderabad and travelled through the west and east of India, stopping over at various cities while carrying the organ donation torch. A distance of 5,500 kms was covered, touring 62 cities, forming a 'heart' shape. The awareness drive came to a culmination at Bhopal, with a final flag off at the hands of Shri Vishwas Sarang, Minister of Medical Education, Madhya Pradesh. As part of the culmination, a relay marathon called '#PassItOnMarathon' was held at Bhopal School of Social Sciences, in which more than 500 people participated. Impact of the campaign reaching 1 million+ people
How to cite this article: - Shroff S, Sujatha S. Zindagi Express - Edelweiss Tokio Life Insurance's Organ Donation Awareness Campaign Reaches The Heart Of India - Bhopal. Indian Transplant Newsletter. Vol.22 Issue No.67, November 2022 - February2023
How to cite this URL: - Shroff S, Sujatha S. Zindagi Express - Edelweiss Tokio Life Insurance's Organ Donation Awareness Campaign Reaches The Heart Of India - Bhopal. Indian Transplant Newsletter. Vol.22 Issue No.67, November 2022 - February2023. Available at: https://www.itnnews.co.in/indian-transplant-newsletter/issue67/Zindagi-Express-Edelweiss-Tokio-Life-Insurances-Organ-Donation-Awareness-Campaign-Reaches-The-Heart-Of-India-Bhopal-1221.htm ![]() |